News at our Daley By The Yard 

I hear a lot of rumors from day to day here at Daley by the Yard. Some of them are fun, like that I'm pregnant (sorry to disappoint, but I'm not!) but sometimes they aren't, like that I'm going out of business. My husband and I definitely have human babies on the brain, but for the time being, my baby is this business. Daley by the Yard isn't going anywhere anytime soon.

About a year ago, we made the decision to change the mission of Daley by the Yard. At the time, we were one year into a long term lease of a larger space as we were watching fabric shops around us closing. We decided to put our focus onto what we believe is our strength - sewing machine sales, repair, and classes. With that, we had a big fabric sale and moved into a smaller space here in the same building at 481 Great Road in Acton, Mass.

So here we are today! We've transitioned into a sewing machine shop, like we wanted to. We started carrying Baby Lock sewing machines and sergers, which are the perfect complement to BERNINA, which we've carried since day one of opening in 2012. It may look like we've downsized, but in reality, we've grown! It's true, we no longer sell yarn, and our fabric and notions are dwindling down - but it's been a conscious decision to no longer restock them. We've repurposed the space they used to be in to double the size of our repair shop, to increase our amount of floor models for folks to learn about and try, and to bring in educators to teach fabulous workshops. This better fits our mission to provide our customers with the best sewing machine products, education, and service.

What you may not have known, is that over the last year, we've opened a new business, Daley Vapor, which has two locations, one in Pepperell and one in North Reading. We also still have Daley Landscaping. As you can imagine, this all keeps me pretty busy! Jacki is no longer with us to cover Daley by the Yard on Tuesday, but all the tasks I need to accomplish on Tuesday remain - so we've made the decision to be closed on Tuesday, which is a historically slow day.

I wanted to personally address and squash this rumor. 2017 is shaping up to be our best year yet and we're so excited to be moving into the Fall and for all of the exciting new machines and products coming out of BERNINA and Baby Lock. We've also got Karen Clancy coming out to teach a 3 day serger workshop, and we cannot wait to show you Baby Lock's newest serger.

Posted by DaleyByTheYard Admin Friday, August 11, 2017 10:56:00 AM

Daley By TheYard Sale 

I cannot believe we're already into August. Where did the summer go?? We're so excited to be moving into the Fall and be able to show you all the wonderful new machines and products both BERNINA and Baby Lock have to offer. That being said, we've got new stuff coming in, and we need to make some room for it! All of our fabric is now 60% off through the end of August. We've got a lot of gems hiding in our fabric selection; Tula Pink, Cloud 9, Kokka, and more!! 

Additionally, we've got a floor model BERNINA Studio Koala Cabinet bundle that is priced to move. If you've been thinking about Koala Sewing Furniture but worried about your pocketbook, this is a great deal - but we've only got one! We've got several floor model sewing machines and sergers that need to find new homes as well. I have one each of the Baby Lock Sofia II, Aventura, and Ovation. As well as a BERNINA 560. We've also got a handful of previously loved machines at great prices. 

Posted by DaleyByTheYard Admin Thursday, August 03, 2017 1:47:00 PM

Fresh from BERNINA University!!! 

New and updated products
We're back from Vegas and we've got some fun new products to share with you. The BERNINA 5 Series has gotten an amazing makeover. I am so excited about these 4 new machines. The entire line is being replaced. Meet the new 590, 570, 535, and 500! The 560 and 530 have been combined into the 535 - and has the best of both of those machines! There's a 4.3" color touch screen with an easy to use interface, an automatic cutter, the option to add embroidery. Here's the most exciting part. The 5 series has been re-engineered to gain 1" of throat space to the right of the needle, going from 7.5" to 8.5", and boasts the BERNINA hook. This means a jumbo bobbin with 70% more bobbin thread capacity for you. The new 570 Quilter's Edition keeps the same model number, but in addition to everything already listed, it also has 73 quilting stitches to play with. Last, but not least, there's the 590. This machine really hits it out of the park. The larger throat space means it's compatible with larger hoops. Additionally, and my favorite feature, is it can read different design formats. So if you're thinking about upgrading from a different brand machine, you won't necessarily have to redownload your designs.
With these new machines coming in October of this year, we'll need to make room! We've got a B560 floor model that is now available for sale, plus we'll be running special pricing on all of the current 5 series machines. Please visit our showroom in Acton MA.

 

Posted by DaleyByTheYard Admin Friday, July 14, 2017 9:13:00 AM
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